by Administrator | Mar 23, 2017 | Leadership, Strategy
Cat: Where are you going? Alice: Which way should I go? Cat: That depends on where you are going. Alice: I don’t know. Cat: Then it doesn’t matter which way you go. Brain+Trust Partners has a sense of direction, but we also felt like we needed some additional...
by Administrator | Jan 25, 2017 | Strategy
Perhaps the most surreal new phrase in the American lexicon is “alternative facts” — introduced by Trump administration senior advisor Kellyanne Conway in a bizarre effort to explain or justify White House Press Secretary Sean Spicer’s demonstrably false...
by Administrator | Jan 17, 2017 | Customer Experience, Innovation, Strategy
What does the Inauguration of the 45th American President and Blockbuster have in common? The organizations weren’t listening. I know, probably an answer far less snarky than what you were expecting. However, there is a far more pragmatic and important reality...
by Administrator | Oct 25, 2016 | Business News, Cyber Security, Strategy
(Photo credit: Yuri Samoilov via Flickr Creative Commons) You might not have realized it, but on October 21, 2016, the role of the CMO — and writ larger, business itself — changed forever. Last Friday’s DDoS attacks on the Dyn Managed DNS infrastructure took out much...
by Administrator | Oct 3, 2016 | Customer Experience, Leadership, Strategy
Customer Experience is all the rage, but is it really delivering results? We’re seeing new CX related efforts in companies big and small. They have been started in IT, Customer Service, marketing and many other silos within organizations. Case studies galore are...
by Tim Hayden | Sep 23, 2016 | Leadership, Strategy
Credit: Mélanie Plante (Flickr) When we thought about creating Brain+Trust Partners, we honestly struggled a bit. We knew we wanted to bring together partners who had significant experience with big brands, but we didn’t want to create a business model that was...
