Trouble Code: Redefining Automotive Through DTC
Source: Motortrend.com 2020 In the automotive world DTC refers to a diagnostic trouble code. It is used by a vehicle's onboard diagnostics (OBD) system to alert the driver when a vehicle experiences a malfunction. So what code pops up when not just a part, not just...
If You Can’t Give a Customer a Cookie
Delivering a customer-centric content experience is the ultimate marketing goal. But data management issues and an impending seismic shift may prevent you from reaching it. Use these approaches to bridge the chasm that will be left when Google, Apple, and others end...
Where Cause and Data Meet: Modeling a Return on Purpose
With special thanks to my inspiring co-author, John McNeel. Photo: Brayden Law Cause- or Purpose-based marketing has traditionally been a ‘nice-to-have’ -- a brand’s way of broadcasting to the world that, beyond building good products and services, it could also be a...
As Far As We Know: Episode 3 – How To Deliver Secure and Frictionless Ecommerce Experiences
The future must be safer than it is today, with frictionless customer experiences, in order for any brand to grow. E-commerce has become the popular option for shoppers of just about everything, and identity theft and fraud are a growing threat. In this episode, we...
Snackable – Newfound Loyalty With Blockchain
Blockchain is the modern shipping container - a game-changing advance that brings efficiency, security and global opportunity to business. Great news if you're a supply chain manager or CFO, but if you run your brand's loyalty program, do you care? Loyalty programs...
Snackable – Digital Transformation
Digital transformation is a rabbit hole of a topic. Change for one organization doesn't look the same as it does for another - there are too many variables that factor into what comes next. That said, three priorities apply to each of us as we build for the...