Five Things – The Brand Marketer’s 2020 To-Do List
I talk just about every day with brand-managing friends, colleagues and complete strangers on planes (they start it – I’m not a chatty seat-mate) about what digital transformation actually means and how to set priorities in the current business ecosystem. We're...
Roaring Change in the 2020’s: 6 Ways Business Will Never Be the Same
We are already a week into 2020, and it is obvious that this will be a challenging and opportunistic decade for business. Not since I was managing staffing efforts for EDS and SAIC to deal with legacy systems integration and Y2K compliance projects have I seen so much...
As Far As We Know: Episode 2 – Customer Experience – Offline and Experiential with Tricia Houston of MMR Live
As Far As We Know is available on Spotify, Apple Podcasts, Radio Public (below), Google Play, and iTunes. On the second episode of As Far As We Know, Tracy Arrington and Tim Hayden are joined by Tricia Houston, Founder of MMR LIVE, about the vital importance of...
As Far As We Know: Episode 1 – Deepfakes, Misinformation and Business in 2020: Josh Ginsberg
As Far As We Know is available on Spotify, Apple Podcasts, Radio Public (below), Google Play, and iTunes. On the inaugural episode of As Far As We Know, Tracy Arrington and Tim Hayden are joined by Josh Ginsberg, CEO of Zignal Labs, on several media and content...
B2B x B2C = B2P
A most interesting exchange happened just last week. A digital capability provider that deals with search optimization asked me to fill out a form (not even a form, it’s a MS Word document) describing a potential client’s business. The reason:...
Health:Further – Wellness & Wearables, the Patient Takes Control
This marks our second consecutive year to host a speaker series at Health:Further. On Wednesday, August 29, 2018, Brain+Trust Partners will host the Consumerizing the Healthcare Experience track in Nashville. As part of our participation in the festival, we are...