by Jo Borras | Oct 16, 2023 | Auto Industry, BUSINESS, Customer Data Platforms (CDP), Customer Experience, TECHNOLOGY
Despite the ever-growing number of vendors rushing to put a new CDP on the market, it’s a strange truth that most of the CDPs out there are not actually platforms for customer data — and that’s a real potential problem for car dealers. So, why aren’t these “CPDs”...
by Jo Borras | Oct 5, 2023 | AI (artificial intelligence), BUSINESS, Cyber Security, TECHNOLOGY
Recent changes to the FTC Safeguards have changed the types of companies we typically think of as “financial institutions,” and that’s critically important for business owners who might not realize that – surprise! – a whole new set of rules suddenly applies to them....
by Jo Borras | Aug 15, 2023 | BUSINESS, Customer Data Platforms (CDP), Customer Experience, TECHNOLOGY, Trust
Relevance and personalization aren’t brand differentiators anymore — they’re a minimum requirement. — Treasure Data (e-book) It’s 2023, and customers have come to expect what were once considered to be exceptional marketing experiences from every brand...
by Jo Borras | Aug 15, 2023 | AI (artificial intelligence), Auto Industry, BUSINESS, Innovation, Leadership, MOBILITY, TECHNOLOGY, Trust
With urban areas struggling with traffic congestion, AI solutions have emerged in accessing real-time information from vehicles for traffic management, and utilizing mobility on demand in trip planning through a single user interface. — Science Direct In our...
by Jo Borras | Aug 4, 2023 | Auto Industry, BUSINESS, Trust
Car-buying has become more seamless than ever. “Frictionless,” as the consultants like to say, thanks to modern technology – but the same tech that makes it easier than ever for customers to take a snapshot of an ID or insurance card or pay stub and get...