the brain+trust blog
B2B x B2C = B2P
A most interesting exchange happened just last week. A digital capability provider that deals with search optimization asked me to fill out a form (not even a form, it’s a MS Word document) describing a potential client’s business. The reason:...
Health:Further – Wellness & Wearables, the Patient Takes Control
This marks our second consecutive year to host a speaker series at Health:Further. On Wednesday, August 29, 2018, Brain+Trust Partners will host the Consumerizing the Healthcare Experience track in Nashville. As part of our participation in the festival, we are...
Thinking Differently
We've had some time to reflect on a number of things that have happened over the last few months. Between the Facebook / Cambridge Analytica news, to the implementation of GDPR, and our attendance at IBM's Think conference, we've found some common elements. The...
The Lost Art of Apology
I’m sorry. How often do you hear those words? I mean hear them applied really sincerely. These days, probably not much. The journalist Ambrose Bierce lived from 1842 to 1914 and in The Devil's Dictionary, he wrote that to apologize was “to lay the foundation for a...
Brain+Trust on Nasdaq’s Social Media Geek Out Show
While in New York this week to speak at an IBM conference, our CEO Scott Monty was a guest on Nasdaq's Social Media Geek Out show on Facebook Live. The show was filmed in Nasdaq's MarketSite studio in the heart of Times Square, and the program regularly looks at...
It’s All About Perspective
Last week, we were treated to one of the major conflicts of our time. It was not global superpowers at loggerheads, but rather the Internet, looking to skewer itself over the audio clip known as Yanny or Laurel. To me, the most fascinating part of this was not the...
Moving From Channel Strategy to Customer Centricity
Last week's commentary began with a focus on Big Tech – how Facebook and Google hold a duopoly in digital advertising – and ended with a call for brands to own their data. Given that the piece mostly focused on the former, we'd like to explore the latter a bit more....
Weathering the Storm
Amid all of the recent uproar of data privacy issues among a number of companies, the outrage did nothing to stop the forward motion of Big Tech. Timing, incentives, and lack of competition all play a part in explaining this unstoppable force....
Our Terms of Service Have Changed
The Facebook / Cambridge Analytica news has brought quite a bit of the unrealized or unspoken of the tech world into national consciousness. Collectively (and individually in some cases), we've been talking about data, privacy, and what we're willing to give up for...
We Don’t Need Smarter Technology
We've certainly learned quite a bit about Facebook over the last few weeks, haven't we? What's becoming increasingly clear with every conversation, every question answered (or skirted), and every discovery is that data privacy and ownership are at the center of...
More intelligent technologies have afforded us the opportunity to better manage our customer data to the benefit of our teams and our customers. Read insights from @yourbraintrust's @TheTimHayden. via @cmcphillips: #MAICON22 https://hubs.li/Q01sKW_y0
I can honestly say, my weekly @Grammarly reports 100% reflect @YourBrainTrust pipeline and accounts reports. 🤠 https://click.send.grammarly.com/?qs=1d16dc703853f7552d462754f8f0bd54a0a4c5c7ff01c46a1a62cc37f32181e931666ff00a890489980e8715f041ff5d207b3893508b38062e3d539fd149b093