Customer ExperienceTrust
October 12, 2016

Awareness, Transparency, & Trust: How A Fake Instagram Account Might Cost Marketers More Than We Realize

(Photo credit: Terry Johnston Photo via Flickr Creative Commons) If you haven't yet heard the Internet-based tale of Louise Delage, it's worth a few minutes of your time and consideration. Ms. Delage, a 25 year old woman from Paris,  joined Instagram on August 1 and quickly became a star. Pretty, fun-loving,…
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Customer ExperienceLeadership
October 7, 2016

The LinkedIn User Experience Needs Improvement

By Qwertyxp2000 via Wikimedia Commons   Last week, I made a major career announcement; my partners and I launched the executive consultancy Brain+Trust Partners. We pulled all of the usual levers: press release, media and influencer briefings, blog posts, social network sharing, and profile updates. As you would expect, one of those updates…
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Future of Work
October 4, 2016

Big Brands, Big Platforms for an Expanding Freelance World

"I skate to where the puck is going to be, not where it has been."  ~ Wayne Gretzky When big companies begin to leverage their platforms for a specific niche, one should wisely take notice. It was no big deal when Craigslist job postings entered local markets - Like a digital “want…
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Customer ExperienceLeadershipStrategy
October 3, 2016

Customer Experience: New Thinking for An Old Problem

Customer Experience is all the rage, but is it really delivering results? We're seeing new CX related efforts in companies big and small. They have been started in IT, Customer Service, marketing and many other silos within organizations. Case studies galore are celebrating these efforts. Internally there are celebrations for…
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Business News
September 29, 2016

Whither Twitter?

(Photo credit: Ged Carroll via Flickr Creative Commons) It’s almost become blood sport in the past two years, watching Twitter’s stagnant user growth and investor disquiet, and predicting its downfall or outright demise. As competition like Snapchat and Instagram continue to poach both users and advertising spend, observers have grown…
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Future of Work
September 27, 2016

The changing workforce and 3 ways you can find success in it

Changing is never easy... for anyone. And we at brain+trust partners have been helping brands and individuals evolve the changing landscape of business for many years. Helping businesses strategize and relevantly connect with their customers is what we love to do! In just a few short years, brands learned to connect to customers…
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