SecurityTrust
March 26, 2018

Damage Control

We initially meant to write about a study just released by the Pew Research Center that reported that a quarter of Americans are online almost constantly, coupled with an experiment by ABC News that showed what happens when kids have no screen time limits for 48 hours. Taken together, both pieces indicate the potential…
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PodcastUncategorized
March 20, 2018

The Difference: Episode 5 – Five Terrible Brand Crises and What Execs Can Learn

Brain+Trust Partners' cofounder Christopher Barger and co-host Jay Acunzo run down a list of five awful PR crises facing big brands and what executives can learn. From the funny and bizarre to the serious and tragic, the guys deconstruct these stories through the lens of leading a global business and addressing…
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Customer Experience
March 14, 2018

Trust Matters

There's no question that we live in a society in which information moves faster than ever before. So the old adage that "a lie is halfway around the world before the truth has a chance to put its pants on" is quite accurate. A recent study in Science found that false news travels…
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Business NewsLeadership
March 13, 2018

Announcing Brain+Trust Insights

Like any startup, Brain+Trust Partners has pivoted its course several times as we capitalize on new opportunities to grow. And, today we’ve reached another high water mark, like few our company has ever experienced. Brain+Trust Partners is proud and excited to welcome Brain+Trust Insights, and two new Partners to the…
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Artificial IntelligenceCustomer ExperienceInnovationStrategy
March 7, 2018

The Golden Customer Record: Personalization, Profits and More

In a previous post my colleague Scott Monty shared a word on The Silent Brand Killer, a brief note on the very real threat of brand dilution and competition that Amazon represents to just about any consumer-facing business. Today, we take a look at one of the immediate steps a…
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Customer Experience
March 6, 2018

The Silent Brand Killer

They say that high blood pressure is "the silent killer." However, what will ultimately defeat CPG brands is not a silent killer, but rather an invisible one. When you use an Amazon Echo, unless you've established some loyal relationship with a brand, you'll likely ask for the category of product…
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