Business NewsMediaTrust
December 7, 2016

When Media Attack

  Note: this commentary originally appeared as an episode of The Full Monty show. You can listen to it here: So much about the political and media cycle in 2016 has been unusual, uncommon, or unprecedented. If anyone thought this pattern would end once the election was over, the past…
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Business NewsSecurityStrategy
October 25, 2016

Cybersecurity and the CMO

(Photo credit: Yuri Samoilov via Flickr Creative Commons) You might not have realized it, but on October 21, 2016, the role of the CMO — and writ larger, business itself — changed forever. Last Friday’s DDoS attacks on the Dyn Managed DNS infrastructure took out much of the Internet across North…
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Customer ExperienceTrust
October 12, 2016

Awareness, Transparency, & Trust: How A Fake Instagram Account Might Cost Marketers More Than We Realize

(Photo credit: Terry Johnston Photo via Flickr Creative Commons) If you haven't yet heard the Internet-based tale of Louise Delage, it's worth a few minutes of your time and consideration. Ms. Delage, a 25 year old woman from Paris,  joined Instagram on August 1 and quickly became a star. Pretty, fun-loving,…
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Customer ExperienceLeadership
October 7, 2016

The LinkedIn User Experience Needs Improvement

By Qwertyxp2000 via Wikimedia Commons   Last week, I made a major career announcement; my partners and I launched the executive consultancy Brain+Trust Partners. We pulled all of the usual levers: press release, media and influencer briefings, blog posts, social network sharing, and profile updates. As you would expect, one of those updates…
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Future of Work
October 4, 2016

Big Brands, Big Platforms for an Expanding Freelance World

"I skate to where the puck is going to be, not where it has been."  ~ Wayne Gretzky When big companies begin to leverage their platforms for a specific niche, one should wisely take notice. It was no big deal when Craigslist job postings entered local markets - Like a digital “want…
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Customer ExperienceLeadershipStrategy
October 3, 2016

Customer Experience: New Thinking for An Old Problem

Customer Experience is all the rage, but is it really delivering results? We're seeing new CX related efforts in companies big and small. They have been started in IT, Customer Service, marketing and many other silos within organizations. Case studies galore are celebrating these efforts. Internally there are celebrations for…
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