Business NewsLeadership
April 4, 2017

IBM Marketing: A #NewWaytoWork Returns to an Old Way – Lessons to be Learned

In September of 2016 IBM hired their first CMO with experience in the startup world as well as in big business. Her name is Michelle Peluso. Prior to joining IBM she was the CEO of Gilt, which recently sold to Hudson Bay, owner of Saks Fifth Avenue. Michelle was the…
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LeadershipStrategy
March 23, 2017

Meet Our Advisory Board

Cat: Where are you going? Alice: Which way should I go? Cat: That depends on where you are going. Alice: I don’t know. Cat: Then it doesn’t matter which way you go. Brain+Trust Partners has a sense of direction, but we also felt like we needed some additional brainpower to…
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Customer ExperienceLeadership
October 7, 2016

The LinkedIn User Experience Needs Improvement

By Qwertyxp2000 via Wikimedia Commons   Last week, I made a major career announcement; my partners and I launched the executive consultancy Brain+Trust Partners. We pulled all of the usual levers: press release, media and influencer briefings, blog posts, social network sharing, and profile updates. As you would expect, one of those updates…
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Customer ExperienceLeadershipStrategy
October 3, 2016

Customer Experience: New Thinking for An Old Problem

Customer Experience is all the rage, but is it really delivering results? We're seeing new CX related efforts in companies big and small. They have been started in IT, Customer Service, marketing and many other silos within organizations. Case studies galore are celebrating these efforts. Internally there are celebrations for…
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Leadership
September 26, 2016

Changing Times for Some…

I would like to take this opportunity to thank everyone for the wonderful welcome offered to Brain+Trust Partners. The past week has been a whirlwind for me, as well as Angus, Scott, Chris and Tim. We did not know what to expect as we launched this next chapter in our…
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LeadershipStrategy
September 23, 2016

The Brain+Trust Vision

Credit: Mélanie Plante (Flickr)  When we thought about creating Brain+Trust Partners, we honestly struggled a bit. We knew we wanted to bring together partners who had significant experience with big brands, but we didn't want to create a business model that was unsustainable. And we needed to launch quickly, which meant…
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