the brain+trust blog
Where Cause and Data Meet: Modeling a Return on Purpose
With special thanks to my inspiring co-author, John McNeel. Photo: Brayden Law Cause- or Purpose-based marketing has traditionally been a ‘nice-to-have’ -- a brand’s way of broadcasting to the world that, beyond building good products and services, it could also be a...
Snackable – Newfound Loyalty With Blockchain
Blockchain is the modern shipping container - a game-changing advance that brings efficiency, security and global opportunity to business. Great news if you're a supply chain manager or CFO, but if you run your brand's loyalty program, do you care? Loyalty programs...
Snackable – Digital Transformation
Digital transformation is a rabbit hole of a topic. Change for one organization doesn't look the same as it does for another - there are too many variables that factor into what comes next. That said, three priorities apply to each of us as we build for the...
Five Things – The Brand Marketer’s 2020 To-Do List
I talk just about every day with brand-managing friends, colleagues and complete strangers on planes (they start it – I’m not a chatty seat-mate) about what digital transformation actually means and how to set priorities in the current business ecosystem. We're...
Roaring Change in the 2020’s: 6 Ways Business Will Never Be the Same
We are already a week into 2020, and it is obvious that this will be a challenging and opportunistic decade for business. Not since I was managing staffing efforts for EDS and SAIC to deal with legacy systems integration and Y2K compliance projects have I seen so much...
As Far As We Know: Episode 1 – Deepfakes, Misinformation and Business in 2020: Josh Ginsberg
As Far As We Know is available on Spotify, Apple Podcasts, Radio Public (below), Google Play, and iTunes. On the inaugural episode of As Far As We Know, Tracy Arrington and Tim Hayden are joined by Josh Ginsberg, CEO of Zignal Labs, on several media and content...
B2B x B2C = B2P
A most interesting exchange happened just last week. A digital capability provider that deals with search optimization asked me to fill out a form (not even a form, it’s a MS Word document) describing a potential client’s business. The reason:...
Health:Further – Wellness & Wearables, the Patient Takes Control
This marks our second consecutive year to host a speaker series at Health:Further. On Wednesday, August 29, 2018, Brain+Trust Partners will host the Consumerizing the Healthcare Experience track in Nashville. As part of our participation in the festival, we are...
Thinking Differently
We've had some time to reflect on a number of things that have happened over the last few months. Between the Facebook / Cambridge Analytica news, to the implementation of GDPR, and our attendance at IBM's Think conference, we've found some common elements. The...
The Lost Art of Apology
I’m sorry. How often do you hear those words? I mean hear them applied really sincerely. These days, probably not much. The journalist Ambrose Bierce lived from 1842 to 1914 and in The Devil's Dictionary, he wrote that to apologize was “to lay the foundation for a...