the brain+trust blog

Roaring Change in the 2020’s: 6 Ways Business Will Never Be the Same

We are already a week into 2020, and it is obvious that this will be a challenging and opportunistic decade for business. Not since I was managing staffing efforts for EDS and SAIC to deal with legacy systems integration and Y2K compliance projects have I seen so much...

B2B x B2C = B2P

B2B x B2C = B2P

A most interesting exchange happened just last week. A digital capability provider that deals with search optimization asked me to fill out a form (not even a form, it’s a MS Word document) describing a potential client’s business. The reason:...